Our Mission Is To Get You More Customers, More Money, More Often.
With nearly 50 years of combined experience in online and offline direct response marketing, we have used our proven, proprietary systems to build and scale 8 figure businesses for ourselves and clients across a variety of verticals.
Let Us Help You To...
Quickly Create An Unfair Competitive Advantage.
... which allows you to generate more revenue and profit to scale faster using our proven methods.
We take a fully customized approach to each client's particular needs to help identify the lowest-hanging fruit first for the fastest wins… and then continue to optimize your business from multiple different angles.
Our Approach
In our experience building and optimizing multiple 7-figure and 8-figure direct response businesses for ourselves and our clients, we've identified a unique and formulaic approach centered around 3 core pillars. They are:
More Customers
More Money
More Often
At A High Level, Each Of These Pillars Break Down To Focus On The Following Specific, "High-Leverage" Areas....
CORE PILLAR #1:
More Customers
Getting More Traffic
We specialize in online traffic through email media buys to relevant lists and CPA network traffic.
Having spent tens of millions of dollars on these two media sources we have top-notch relationships and access for you to leverage that few other advertisers have. Plus, we can share with you the real "ins and outs" and battle-tested secrets to making them work for maximum effect.
Having also spent 8-figures on Native ads, PPC and Social, we can help you scale and quickly expand your reach.
Increasing Your Conversion Rates with New VSL (Video Sales Letter) Sales Copy
This has been our primary go-to media type for converting cold traffic for our own businesses and those of our clients. We'll create for you a highly effective VSL or improve the conversion rate of what you're currently running.
In addition, our team of copywriters create high-converting emails, sales letters, pre-landers/advertorials, optin pages and more.
Optimizing Your Sales Funnel or Sales Flow
The fastest way to increase your ROAS and overall ROI is to squeeze more sales and revenue out of every ad dollar spent.
Before we go to turn on the traffic we want to make sure you're positioned to maximize your ROI on that traffic… so we'll either build out a funnel that will work for you - or suggest and implement enhancements to your current setup.
This includes overall design, which offers to put where, where to price your products on the front end and in different upsell spots to maximize conversion rate and average order value (AOV).
Having been behind the scenes of multiple 8-figure operations, we have a formulaic approach to optimizing your initial, "Day 1" order value… so you can quickly hit higher ROI to scale faster and more profitably.
Increasing Your Customer and Prospect Conversion Rates Via Split Testing
Consistently split testing allows you to get more customers with the same amount of ad spend.
After having conducted hundreds of split-tests on our sites and those of our clients, we are able to provide a jump start for you… with what is proven to have the most impact.
Conversion optimization can occur at many different steps in the overall sales process, but we know where to focus for the lowest hanging fruit first for you.
Maximizing on Exiting Traffic
As you know, a huge % of your visitors are leaving without anyone noticing. It could be for many reasons… maybe they need another nudge, are motivated by a coupon or just want to consume your message in a different medium (text vs. video, etc).
Implementing our unique approach here has proven over and over to lead to an additional 15%+ increase in revenue that's otherwise gone for good. That's adding a minimum of 7-figures to an 8-figure business.
CORE PILLAR #2:
More Money
"Revenue Optimization-Specific" Split Testing - Increasing Your Overall Average Order Value (AOV)
Most of the time split testing is focused around conversion rates. While that is very important, what can be even more important is split testing for increased cart value (it won't do any good to increase your CR if your cart value is going to plummet).
We have run MANY tests where we only cared to see the conversion rate stay the same… as the whole purpose of the test was to increase our cart values.
This can be done in many steps of the funnel. From the checkout page through your upsell flow (and even with our "secret, extra upsell" trick).
Increasing AOV is one of the single biggest things you can do to increase your ability to buy much more traffic than the competitors in your space - because you can outbid them… and feel sorry for them (optional).
Refund Reduction Strategies
Implementing this is quick and painless and helps to plug a money hole that's bigger than it needs to be in most businesses. The bigger the business, the larger the money hole.
Our strategies and tools have a big impact on reducing refunds - which is essentially an instant boost to your average order value.
Increasing Lifetime Value
Rinse & Repeat New Offer Method - Developing marketing assets and offers for additional products. Taking what we do for the core offer to prepare for traffic and applying that to new and/or additional products.
Monetizing Customer Data with Direct Mail - Example: Our "outsourced," offline, backend marketing strategy that yields a consistent 3-4x ROI to increase LTV.
Monetizing Your Existing Database Further
If you already have a sizable database, or after we build one up together, there are plug and play opportunities to further monetize your data.
Outsourcing the long-term branded monetization of your customers and prospect lists with your own products in a hands-off way… while still keeping a huge chunk of the revenue.
Additional data monetization through a second or new brand - offering customers top converting niche offers and sending you monthly rev share checks.
We've helped other businesses to create a nice "side 6-Figure+ recurring income" that lasts for YEARS out of thin air when they have a decent size customer list… with virtually zero work.
CORE PILLAR #3:
More Often
Recurring Revenue (Continuity)
If you already have a recurring revenue program, we can help you to optimize it. If you don't, we'll help you to get started.
We'll set you up with our proven pricing discounts to get more customers to select a rebilling option upon checkout.
Plus, we'll open up the playbook with tips to help optimize the average number of "turns" or rebillings on your continuity program(s). We'll show you how to avoid the common "headaches" associated with a sizable continuity program.
As you probably know, adding in recurring revenue (or increasing the performance of your existing program) can have a significant positive impact on company valuation… and is a great way to create extra, consistent cash flow.
PLUS...
You Get Access To:
Our "Golden Rolodex" of Top-Notch Providers
After decades of experience with our own businesses and those of our clients… and through many high-level mastermind groups, we've acquired a long list of industry experts ready to assist you with anything you may need, including: Merchant account services, media funding, fraud prevention, CRM solutions, and many more.
Business Selling Insights With Our Years of Experience
If you're thinking of selling your company or trying to position yourself to do so, George can offer first hand, "unofficial" advice. Having been through this process several times, George can share with you our experience and lessons learned. Plus how to position your company to attract the right type of buyer… and useful contacts & resources.
GET TO KNOW US
ABOUT US
George Rivera
Co-Founder
Marketing online since 1995
8 Figure business owner
Multiple business exits
Conversion ninja
Offer creator & optimizer of several 7 and 8-Figure businesses for clients across many different verticals
Dan Hatfield
Co-Founder
Marketing online since 2006
Head of Conversion and Revenue Optimization for 8-figure companies.
Expert at finding and implementing new revenue sources
CONTACT US
SMART SOLUTIONS GROUP LLC
6001 Menaul Blvd NE #1132
Albuquerque, NM 87110
contact@thessgagency.com
Contact Us